Detail-Direct.com is operated by PharmiWeb Solutions , an established portal operator and e-business solutions provider for the life sciences industry. PharmiWeb are not owned or governed by any pharmaceutical companies, and are therefore able to provide a truly neutral, unbiased portal to the healthcare professional community.

How much time is required to participate in an e-detail?

This varies greatly depending on the complexity of the information presented to you and your interest in it. A standard e-detail attempts to mirror the interaction you would usually have with a sales representative in terms of content, and would typically last anything from 5-10 minutes. However, during an e-detail you will often have easy access to a number of additional resources (such as clinical papers, product-based quizzes and research results) that may be of interest to you.

I don't think I've got enough time to view these e-details at work

No problem. Detail-Direct.com merely gives you one location to remember where you will be able to view a number of product-based e-details over time, and there are absolutely no restrictions on when and where you decide to view these. In fact research suggests that the most popular time and location for this kind of activity is at home and late in the evening

How will I know when a new e-detail becomes available?

We will put notification of each new e-detail on Detail-Direct.com, so please visit the e-Details page on a regular basis! In addition, if you register with us, we can also notify you by email.

Do I have to view every e-detail I am notified about?

Not at all, it is completely up to you. Obviously, in terms of incentives the more e-details you view, the more incentives you are entitled to!

How does this benefit my patients?

Today's healthcare professional has more and more medical information to deal with, but less and less time during their working day to devote to it. Detail-Direct.com gives you the opportunity to keep up to date with the very latest product-based information at your own pace, at a time and place that is convenient to you. It provides you with the opportunity to receive far greater quality and quantity of information than ever before. This enables you to provide the patient with more information about their medication and their specific condition.

How does this benefit my practice?

With the ability to feedback your views on the information provided in Detail-Direct.com (and on the service you receive from that company in general), you could receive a better service from the pharmaceutical industry.

How can I be assured that any information I provide will be both secure and kept private?

PharmiWeb Solutions (operators of Detail-Direct.com) is committed to protecting your right to privacy and adhere to national regulatory laws and national pharmaceutical industry codes of practice.

Is this method of communication ethical?

Yes. While the concept of viewing pharmaceutical product-related information on the Internet is a relatively new one, in essence it aims to replicate the information that is already made available to the Healthcare Profession in the physical world, and therefore the same regulatory and ethical rules apply.

Ethics and regulatory compliance are paramount to PharmiWeb and our partner organisations. All information contained within Detail-Direct.com has been through a rigorous approval process in terms of relevance and appropriateness to the Healthcare Profession.

Can I print out any information I view online?

No problem. All product-based information shown on Detail-Direct.com has been approved by the relevant regulatory authorities.