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DetailDirect™ enables you to:

• Communicate key product messages
• Generate clear business leads
• Access an additional sales and marketing channel

The online forum the life sciences industry has been waiting for!
Detail-Direct.com provides the life sciences industry with the first 'shop window' to their customer base on the Internet, reaching the customers you want to reach with the messages you want to communicate.

To view an online demonstration of an e-Detail contact colin@pharmiweb.com or call +44 (0) 1344 667430

Why Pharmiweb and DetailDirect™?
PharmiWeb's proprietary e-detailing solution, DetailDirect™ provides pharmaceutical manufacturers with a 'one-stop-shop' solution to e-detailing, providing not just the e-Detail front-end/graphical user interface, but also with a modular range of marketing services to enable the e-Detail to be accurately targeted at the desired market segment.

There are a number of key reasons why you should partner with PharmiWeb for all your e-detailing activities:

• Reach and interact with customers - anytime, any place, anywhere
• Proven reputation in the industry to deliver e-business solutions
• Fast, simple implementation with a flexible costing structure to meet your individual needs
• Utilise PharmiWeb's deep industry knowledge of marketing and regulatory environments
• Access to leading edge technology solutions and services
• Unparalleled customer reach (both UK and internationally)
• Unparalleled customer verification, security, targeting and segmentation
• Seamless integration into current working processes and CRM systems
• Unrivalled campaign reporting capabilities to meet your individuals needs
• Gain invaluable feedback on your product and disease area of choice
• Industry proven e-detailing consulting services
• Industry proven web design and creative expertise (see: www.designpharm.com)
• Full sample request and fulfillment capabilities

Please contact us for more information on the DetailDirect™ solution.

In addition, your e-detailing campaign will be hosted on our e-detailing portal, www.detail-direct.com, providing access to a rapidly expanding healthcare professional community, and therefore potential customers.

PharmiWeb have proven expertise in developing successful healthcare portals (see: www.pharmiweb.com), so join with us as Detail-Direct.com becomes another success story!


Why e-detailing?
There has been substantial speculation in the industry around the concept of e-detailing and the potential benefits it can bring, but it is only recently that hype has started to turn into reality.

The rationale for e-detailing is a powerful one:

Traditional sales activity is reaching saturation point

• Sales & marketing costs represent the single greatest expenditure for today's pharmaceutical companies, and they are on the increase due to competitive pressure
• The rate of sales force growth has not been matched by increases in detail visits and subsequent revenues
• There is desire from within the industry to seek out new channels to market
• e-detailing provides the sales team with an additional tool with which to interact with the customer

On average, a customer will stay with an online detail for 8 minutes compared to 3 minutes for traditional calls (MedeMonitor, September 2001)

Demonstrable return on investment (ROI)

• Increase the quality and effectiveness of communications with your customers
• Make more effective sales calls each day, decrease sales force costs and increase sales
• Improve competitive position by accelerating brand recognition and development
• Increase customer interaction time and prescribing rates
• Accelerate time to peak sales
• Increase market penetration

Virtual detailing sessions over the web cost up to £85, while a face-to-face detail lasting less than seven minutes can cost up to £220 including travelling expenses" (Friedman Billings Ramsey, 2001)

Healthcare professionals welcome this approach

• Online details can have far higher information content than traditional calls, therefore providing a more engaging session while improving their scientific knowledge
• Virtually all doctors are now connected to the Internet and using it on a regular basis for a variety of functions
• Connectivity is set to improve allowing for more complex functions to be employed
• EU & UK governments committed to technology adoption and e-business across the healthcare sector
• Gives the customer control over where and when interaction takes place

70% of doctors are positive towards e-detailing and will give it a fair trial (Medix-uk.com, survey of 800 UK GPs and other Medical Specialists, 2002)

Research from Physicians Interactive (US) shows that 85% of physicians go through e-detailing programmes after surgery hours, 50% of them from home computers

Doctors reported spending an average of eight hours each week online, with three of those hours devoted to medical activities. The average doctor spends less than one hour each week with drug reps (Boston Consulting Group, 2001)

EVERYONE BENEFITS!

• The life sciences industry gains a greater understanding of their customers via an additional channel to market, providing new sales opportunities and the ability to provide a better service
• Healthcare professionals are able to receive the information they want, when they want it and can receive a better service based on their own preferences